{"id":10240,"date":"2025-05-12T09:44:41","date_gmt":"2025-05-12T07:44:41","guid":{"rendered":"https:\/\/danselection.com\/focus-and-story\/"},"modified":"2025-07-14T10:48:10","modified_gmt":"2025-07-14T08:48:10","slug":"focus-and-story","status":"publish","type":"page","link":"https:\/\/danselection.com\/en\/focus-and-story\/","title":{"rendered":"Focus and story"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10240\" class=\"elementor elementor-10240 elementor-9408\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-344f4b40 e-flex e-con-boxed e-con e-parent\" data-id=\"344f4b40\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/gostmediaserviceprod.blob.core.windows.net\\\/asset-ffb9e9c4-50e8-4174-925d-37da35feba90\\\/Video hjemmeside_1920x1080_4700k.mp4&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted elementor-html5-video\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div><div class=\"elementor-element elementor-element-7288ac0c e-con-full no-padding e-flex e-con e-child\" data-id=\"7288ac0c\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2391fa76 e-con-full no-padding e-flex e-con e-child\" data-id=\"2391fa76\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d1ba5f9 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"5d1ba5f9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Focus and story<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f7f77e1 e-con-full no-padding elementor-hidden-mobile e-flex e-con e-child\" data-id=\"f7f77e1\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c973f16 e-flex e-con-boxed e-con e-parent\" data-id=\"2c973f16\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bdda650 e-con-full e-flex e-con e-child\" data-id=\"bdda650\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1498030 elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1498030\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">DanSelection A\/S<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46ec9023 elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"46ec9023\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Our focus and history<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-465aa1bf elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"465aa1bf\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We, at DanSelection, want to ensure that our customers get the best possible Christmas tree sales and that consumers who shop with our customers get a good tree to take home, as it is an important part of a happy Christmas. We ensure this through our efforts in the following areas:<\/p>\n<ul>\n<li><strong>Delivery control and market knowledge:<\/strong> The season starts for us in December of the previous year. Here we travel around Europe to see what types of trees are in the stores around and how we sell. Here we also like to meet with customers and discuss adjustment requests for next year&#8217;s deliveries.<\/li>\n<li><strong>Offer:<\/strong> The preparation of our offer starts in January. Here we all have the season fresh in our minds and we can start talking about next year with advantage. We strive to have offers clarified and order confirmations sent out already in March. Then there is adequate time for preparations.<\/li>\n<li><strong>Label design:<\/strong> Our customers often have requests for their labels. These may be questions about logos or color schemes that need to be coordinated with. We also have a number of requests, in comparison to other labels this one is<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e1934ff e-con-full e-flex e-con e-child\" data-id=\"3e1934ff\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6613562c e-flex e-con-boxed e-con e-parent\" data-id=\"6613562c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-23922699 e-con-full e-flex e-con e-child\" data-id=\"23922699\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-691e899a e-con-full e-flex e-con e-child\" data-id=\"691e899a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3520ea0a elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3520ea0a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">100% customer satisfaction<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f1ab754 elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"5f1ab754\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>Product control:<\/strong> Once the label has been hung on the tree, the work is not over. It requires ongoing control to ensure that the marked line is correct and that the tree is developing in the expected direction. We therefore check the trees continuously so that we are not surprised by sudden needle loss, algae formation or other problems.<\/li>\n<li><strong>Packaging:<\/strong> How our customers get their trees packaged depends a lot on where and how they are sold. We have developed several new packaging definitions in collaboration with our customers and producers, and are also happy to enter into dialogue with you if you wish.<\/li>\n<li><strong>Logistics:<\/strong> Delivery at the right time and place is of course important for our service. Furthermore, loading the trees at the individual locations also requires more than with traditional loading.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8aacc24 e-grid dark e-con-boxed e-con e-parent\" data-id=\"8aacc24\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1bb00d7 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"1bb00d7\" data-element_type=\"container\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6bf587f elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"6bf587f\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fad fa-check-double\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c5dde7 elementor-widget elementor-widget-heading\" data-id=\"4c5dde7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Thorough communication<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb554fb elementor-widget elementor-widget-text-editor\" data-id=\"fb554fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We understand that our customers&#8217; needs and wishes can vary, so we always have an initial discussion with you about this.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8620d46 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"8620d46\" data-element_type=\"container\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-703cb41 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"703cb41\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fad fa-badge-check\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb61981 elementor-widget elementor-widget-heading\" data-id=\"fb61981\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">High quality<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d76decb elementor-widget elementor-widget-text-editor\" data-id=\"d76decb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With us you can always count on good service and high quality. We never leave a job until it is 100% complete and until both parties are satisfied with the result.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ad1a3d0 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"ad1a3d0\" data-element_type=\"container\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd1a5b0 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"fd1a5b0\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fad fa-handshake\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9050618 elementor-widget elementor-widget-heading\" data-id=\"9050618\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Close dialogue<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94595bf elementor-widget elementor-widget-text-editor\" data-id=\"94595bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We never compromise on quality or service once we get started. We follow every assignment 100% through to completion, and we are very committed to meeting all agreements \u2013 from price to deadline.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Focus and story DanSelection A\/S Our focus and history We, at DanSelection, want to ensure that our customers get the best possible Christmas tree sales and that consumers who shop with our customers get a good tree to take home, as it is an important part of a happy Christmas. We ensure this through our &#8230; <a title=\"Focus and story\" class=\"read-more\" href=\"https:\/\/danselection.com\/en\/focus-and-story\/\" aria-label=\"Read more about Focus and story\">Read more<\/a><\/p>\n","protected":false},"author":5,"featured_media":10197,"parent":0,"menu_order":1007,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"class_list":["post-10240","page","type-page","status-publish","has-post-thumbnail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Focus and story | DanSelection A\/S<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danselection.com\/fokus-og-historie\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Focus and story | DanSelection A\/S\" \/>\n<meta property=\"og:description\" content=\"Focus and story DanSelection A\/S Our focus and history We, at DanSelection, want to ensure that our customers get the best possible Christmas tree sales and that consumers who shop with our customers get a good tree to take home, as it is an important part of a happy Christmas. We ensure this through our ... 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