Focus and story

DanSelection A/S

Our focus and history

We, at DanSelection, want to ensure that our customers get the best possible Christmas tree sales and that consumers who shop with our customers get a good tree to take home, as it is an important part of a happy Christmas. We ensure this through our efforts in the following areas:

  • Delivery control and market knowledge: The season starts for us in December of the previous year. Here we travel around Europe to see what types of trees are in the stores around and how we sell. Here we also like to meet with customers and discuss adjustment requests for next year’s deliveries.
  • Offer: The preparation of our offer starts in January. Here we all have the season fresh in our minds and we can start talking about next year with advantage. We strive to have offers clarified and order confirmations sent out already in March. Then there is adequate time for preparations.
  • Label design: Our customers often have requests for their labels. These may be questions about logos or color schemes that need to be coordinated with. We also have a number of requests, in comparison to other labels this one is
100% customer satisfaction
  • Product control: Once the label has been hung on the tree, the work is not over. It requires ongoing control to ensure that the marked line is correct and that the tree is developing in the expected direction. We therefore check the trees continuously so that we are not surprised by sudden needle loss, algae formation or other problems.
  • Packaging: How our customers get their trees packaged depends a lot on where and how they are sold. We have developed several new packaging definitions in collaboration with our customers and producers, and are also happy to enter into dialogue with you if you wish.
  • Logistics: Delivery at the right time and place is of course important for our service. Furthermore, loading the trees at the individual locations also requires more than with traditional loading.

Thorough communication

We understand that our customers’ needs and wishes can vary, so we always have an initial discussion with you about this.

High quality

With us you can always count on good service and high quality. We never leave a job until it is 100% complete and until both parties are satisfied with the result.

Close dialogue

We never compromise on quality or service once we get started. We follow every assignment 100% through to completion, and we are very committed to meeting all agreements – from price to deadline.